I solve business challenges through strategy and storytelling. While I am domain-agnostic, I use the process below— adapted from IDEO’s Human-Centered Design principles — on end-to-end projects. I also consult with companies or agencies in specific functions like user research, business strategy, branding, or copywriting.
1. HEAR ⤳
2. CREATE ⤳
|Engage stakeholders||Find key insight(s) and themes||Plan pipeline of deliverables|
|Define challenge and opportunity*||Frame proposal with prototypes||Define or work with guidelines|
|Set success metrics||Create project flow||Manage creative flow and quality#|
|User and category research||Identify design partners^||Oversee implementation|
|Best practices analysis ⤴||Write content and make ideas real ⤴||Monitor outcomes and optimize|
|* In human and business terms (instead of
product, service, or technology needs),
to tap unexpected opportunities
|^ I’m equally at ease working on-site
or remotely, in a team or as a freelancer
|# I’m hands-on with the creative process,
and proficient with Adobe InDesign,
Photoshop and Dreamweaver
For details on my academic and work experience, download my resume.
To explore how we can work together, please email me or fill the form below and I will reach you.