Hi, I am Advait, MBA & MFA.

I craft human-centric strategies & stories
to deliver measurable results for organizations.

I have worked with

global corporates, growing start-ups, non-profits, universities & publishers.

My Skill Set

I bring these functions to all my projects.
Metrics-obsessed

STRATEGY

Solving business challenges measurably
through impact-focused communication

Human-centric

STORYTELLING

Creating compelling narratives
for brands around user behavior

End-to-end

PROJECT MANAGEMENT

Planning, overseeing, and executing
timely implementation

Media-agnostic

WRITING

Crafting persuasive communication
across print, pixels, and interactions

Literary-grade

EDITING

Optimizing content for
clarity and cohesion

Hands-on

Creative direction

of designers and technologists
to make memorable work.

My Work Portfolio

Selected projects: 2007-2016

Afterlife: Do you believe in life after death? Pledge your organs and give a new lease of life to 8 others after you're gone. Words by Advait Ubhaykar. Music Gustavo Santaolalla. (Copyright - respective owners)

Posted by TeeGee Life Foundation on Saturday, June 20, 2015

In the Words of my

Clients, Bosses, Colleagues, & Students...

Advait grasped the energy, emotion & values associated with our brand. He has a natural flair for structuring the thought process around content creation. Be it a strategic piece or a tactical campaign, consistency of thought is evident in his work. He challenged us at multiple occasions, which was enjoyable. He helped us a great deal to shape the personality of our brand.

Rahul Uppal Founder & CEO, Happy Beverages

Advait has a great ability to understand the business need from the client’s point of view and then translate it as a creative brief based on relevant insights.... With my startup, Advait drove the critical effort in developing the tone of voice suited for an interactive kids-friendly city guide. His ability to synthesize the core value of Minimiles into words helped us design a framework that will help us have a consistent brand voice towards our users across all media.

Arun Mota Founder, Minimiles

Advait’s efforts were integral to driving our journal to new heights. Not only is he detail-oriented and knowledgeable on the intricacies of the web and the written word, but he’s someone who is capable of seeing the big picture of a publication and executing its vision beyond expectations. He was a joy to work with and a valuable team member.

Greg Sullivan Founding Editor, Cooper Street Journal

Professor Advait went beyond the class’s curriculum, empowering us to reach out to local and international business persons and landing us several career opportunities. He understands his students very well and his class was great training for the real world. I still use the idea-generating techniques he shared in class.

German Acosta Entrepreneur, AdVisionPlay.com

Being interviewed as a campus recruit, Advait managed to impress immediately with his lateral thinking and sharp acumen. Over the years, he firmly established himself as one of the best Project Managers in the organization. Reliability, intellect and packaging are his hallmark along with his boundless energy and drive.

Ravi Shankar Chief Operating Officer, Synapse Information Services

I have worked closely with Advait on many Campaigns. Advait has always impressed me with his creative best, attention to detail, spending time and thinking deeply about the objectives of the Campaign, aligning creativity to business and customer impact.

Shobha B H Product Marketing Lead, Microsoft

Advait is a very diligent and creative resource. We worked extensively on the Microsoft Store site and his contribution to the media planning team drove the site up in the SEO ranks and resulted in higher open rates for the landing pages. He definitely understands the nuances of creative processes.

Satya Koniki MSC Head, Wunderman

Advait has phenomenal knowledge and we are very happy with the work. What I like about Advait is that he has a very positive attitude. He handles pressure very well.

Hitu Chawla India Head, Enterprise Marketing, Microsoft

Hire me to work with your organization

I am currently looking for multi-disciplinary creative work in the U.S. Email Me

RAH-portrait

"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects." 

—Robert A. Heinlein