Hi, I am Advait, MBA & MFA.
I craft human-centric strategies & stories
to deliver measurable results for organizations.
I have worked withglobal corporates, growing start-ups, non-profits, universities & publishers.
My Skill SetI bring these functions to all my projects.
Solving business challenges measurably
through impact-focused communication
Creating compelling narratives
for brands around user behavior
Planning, overseeing, and executing
Crafting persuasive communication
across print, pixels, and interactions
Optimizing content for
clarity and cohesion
of designers and technologists
to make memorable work.
My Work PortfolioSelected projects: 2007-2016
In the Words of myClients, Bosses, Colleagues, & Students...
Advait grasped the energy, emotion & values associated with our brand. He has a natural flair for structuring the thought process around content creation. Be it a strategic piece or a tactical campaign, consistency of thought is evident in his work. He challenged us at multiple occasions, which was enjoyable. He helped us a great deal to shape the personality of our brand.
Advait has a great ability to understand the business need from the client’s point of view and then translate it as a creative brief based on relevant insights.... With my startup, Advait drove the critical effort in developing the tone of voice suited for an interactive kids-friendly city guide. His ability to synthesize the core value of Minimiles into words helped us design a framework that will help us have a consistent brand voice towards our users across all media.
Advait’s efforts were integral to driving our journal to new heights. Not only is he detail-oriented and knowledgeable on the intricacies of the web and the written word, but he’s someone who is capable of seeing the big picture of a publication and executing its vision beyond expectations. He was a joy to work with and a valuable team member.
Professor Advait went beyond the class’s curriculum, empowering us to reach out to local and international business persons and landing us several career opportunities. He understands his students very well and his class was great training for the real world. I still use the idea-generating techniques he shared in class.
Being interviewed as a campus recruit, Advait managed to impress immediately with his lateral thinking and sharp acumen. Over the years, he firmly established himself as one of the best Project Managers in the organization. Reliability, intellect and packaging are his hallmark along with his boundless energy and drive.
I have worked closely with Advait on many Campaigns. Advait has always impressed me with his creative best, attention to detail, spending time and thinking deeply about the objectives of the Campaign, aligning creativity to business and customer impact.
Advait is a very diligent and creative resource. We worked extensively on the Microsoft Store site and his contribution to the media planning team drove the site up in the SEO ranks and resulted in higher open rates for the landing pages. He definitely understands the nuances of creative processes.
Advait has phenomenal knowledge and we are very happy with the work. What I like about Advait is that he has a very positive attitude. He handles pressure very well.
Hire me to work with your organizationI am currently looking for multi-disciplinary creative work in the U.S. Email Me
"A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects."
—Robert A. Heinlein