My Process

I solve business challenges through strategy and storytelling. While I am domain-agnostic, I use the process below— adapted from IDEO’s Human-Centered Design principles — on end-to-end projects. I also consult  with companies or agencies in specific functions like user research, business strategy, branding, or copywriting. 

1. HEAR                                                 ⤳ 

2. CREATE                                             ⤳


Engage stakeholders  Find key insight(s) and themes Plan pipeline of deliverables 
Define challenge and opportunity*  Frame proposal with prototypes  Define or work with guidelines 
Set success metrics  Create project flow  Manage creative flow and quality# 
User and category research  Identify design partners^ Oversee implementation
Best practices analysis                                       ⤴  Write content and make ideas real                 ⤴ Monitor outcomes and optimize
* In human and business terms (instead of
   product, service, or technology needs),
   to tap unexpected opportunities 
^ I’m equally at ease working on-site 
   or remotely, in a team or as a freelancer

# I’m hands-on with the creative process,
   and proficient with Adobe InDesign,
   Photoshop and Dreamweaver

For details on my academic and work experience, download my resume

To explore how we can work together, please email me or fill the form below and I will reach you