I solve business challenges through strategy and storytelling. While I am domain-agnostic, I use the process below— adapted from IDEO’s Human-Centered Design principles — on end-to-end projects. I also consult  with companies or agencies in specific functions like user research, business strategy, branding, or copywriting. 

1. HEAR                                                 ⤳	2. CREATE                                             ⤳	3. DELIVER
Engage stakeholders	Find key insight(s) and themes	Plan pipeline of deliverables
Define challenge and opportunity*	Frame proposal with prototypes	Define or work with guidelines
Set success metrics	Create project flow	Manage creative flow and quality#
User and category research	Identify design partners^	Oversee implementation
Best practices analysis                                       ⤴	Write content and make ideas real                 ⤴	Monitor outcomes and optimize
* In human and business terms (instead of    product, service, or technology needs),    to tap unexpected opportunities	^ I’m equally at ease working on-site     or remotely, in a team or as a freelancer	# I’m hands-on with the creative process,    and proficient with Adobe InDesign,    Photoshop and Dreamweaver

For details on my academic and work experience, download my resume. 

To explore how we can work together, please email me or fill the form below and I will reach you.